It was 5:27am, I remember rolling over half asleep to see my phone screen light up.

Great, another annoying Tumblr notification..

or so I thought..

I looked again and noticed the app icon wasn’t the normal blue and white tumblr icon.. rather it was a small white square.

“new sale from tmorgan”

 What the heck? A sale already? That can’t be right.

I sat up and unplugged the lightning cable from my iPhone and rolled onto my back staring at the screen with one eye still half asleep.

“What are you doing? It's late.. go back to sleep!” My wife blurted out.

“Just a sec, I think I made a sale on Etsy”..

I opened the app and there it was, my first Etsy sale. I literally couldn’t believe it.

I had barely opened my store a week ago.. and I think I barely spent 2 or 3 hours setting things up.

I scrolled to my dashboard and there it was, my first t-shirt sale. 

This was crazy... I hadn’t done any kind of keyword research or optimization to my store.

I was baffled as to how I got a sale so quickly when all the other platforms I’d try took months to get sales coming in?

I do a little fist pump.. Then decide I better go back to sleep. Big day tomorrow.

Only to wake up to another sale! Whoa!

This time it was a mug that I created from an old t-shirt design. Thank you very much!! I'll take those sales everyday of the week!

I checked the app again, and there it was, 2 sales overnight with zero effort on my behalf. Not bad at all.

I remember saying to my wife, ‘This is why I love the print on demand business model. Passive income, and no inventory.. totally hands off'

But I have to admit though.. I was a bit worried.

What happens next? I didn’t know what to do now the sales had come through to my Etsy store.

Did I have to manually process them on Printful?

Would all the right shipping information get sent to Printful?

What about pricing information and exchange rates? 

I live in Australia so conversion rates might mean I’m losing money.. ahh.. lots of questions.

But I had to go to work, so I’d take a look later that night once I finished uploading my podcast.

After an anxious day at work I logged into Printful and checked each order.

One order in ‘Waiting for fulfilment’ and another ‘Not Synced’.

Not synced? What the heck did that mean?

I spend a few hours getting used to the Printful interface. I finally nutted out why my mug didn’t sync and processed the order. Thank god it wasn’t going through Shopify and everything worked so smoothly.

Okay, better give my little man his dinner and put him to bed. The normally nightly routine.

I grab a cold glass of water and jump on the PC. Right.. time to upload shirts to Merch.

Shhhhhttt Shhhhtttt … I look at my phone, a third Etsy sale! My mug had sold again. YES!! Okay, this is awesome.

Three sales from 2-3 hours work.. I knew right then and there that this is whole Etsy thing is the real deal.. I’ve never made sales so easily.

So I decide that weekend it’s time to knuckle down and put in some serious effort.

So Saturday I upload like crazy and get 80 listings up. A mixture of old shirt designs and funny mug ideas I’ve been thinking about for awhile.

I research every blog post I can find about optimising listings, using keywords, using the right tags and what type of Etsy software the pros we’re recommending. 

I know from experience if I optimise properly it’ll give me far more opportunity to get sales. My eyes are burning from reading so screen time.

The next week, things start to really move. 

I’m starting to see a sale every second day. I keep uploading, optimising, researching and working like crazy to build out my store.

Sales keep coming in. I keep waking up to my phone making that sweet sweet ‘cha-ching’ sound.

Then I think to myself, I need to use what I’ve learnt from Merch by Amazon and Seller Central to play with different pricing.

I find other sellers with similar quality designs and check their prices against mine.

Time to bumpppppppp up those prices.

Sales keep coming in.

I bump my prices higher again.

Each sale is now generating $15+ per shirt sold. More than I've earned on any other PoD platform.

This course will show you everything you need to create a successful store that earns you HUGE profit margins, selling products that people love, all while you sleep.


Start building your own profitable Etsy store today!

Who is the course for?

Existing Merch by Amazon sellers

Anyone still waiting to get into Merch by Amazon

Anyone still stuck in the lower tiers

Anyone with a dominate Etsy account looking to create a side income

Anyone still stuck in the lower tiers

Teepublic, Redbubble, and Teespring sellers

Graphic Designers, Illustrators, and Artists

Amazon T-Shirt Seller Central Sellers

Existing Etsy sellers manually placing orders with other PoD Partners

Anyone wanting to build their first successful E-Commerce store

Anyone who wants to avoid the mistakes most new starters make with Print on Demand

Anyone who is confused by all the variables linked to running a successful Etsy/Printful Store

Existing t-shirt sellers who want to diversify their risks

Digital nomads who want the  the freedom of an online business

Families looking to generate income to spend more time at home with their children

Entrepreneurs who want passive income without owning inventory

About the instructor

EPM Course Instructor

Luke Kelly

Hey! My name is Luke Kelly. I am the owner of the merchmates.com Podcast and drop shipping blog. I’ve built a successful Merch by Amazon and Amazon seller drop shipping store and I help others to do the same! I am a digital marketer, designer and entrepreneur. I'll be teaching you everything you need to create a $1000+ per week Etsy store. 

How long does it take to get setup?

Following the course your store will be up and running with multiple products in a matter of hours. You can have high quality custom printed products available in a matter of a few clicks. We show you the best way to configure your store for maximum profitability.

Should I take this course if I’m selling on other PoD platforms?

YES! If you have existing designs that are selling on platforms like Merch By Amazon, Teepublic or Shopify you are missing out on a huge opportunity by not selling on Etsy. Etsy has over 20 million eager shoppers every month that want unique custom products.

What are the profit margins like?

Excellent! Because Etsy is a ‘handmade’ style platform, buyers are happy to spend more for a unique custom printed item. As a print on demand store this is great because we make more profit per sale.

See our students results:

Praise for this course:

5 star rating

Fantastic course - Already seeing huge increase in sales ...

Ricky Hayes

I have gone through the modules that Luke created entirely and am very impressed by the level of detail across all aspects, including saving money through cr...

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I have gone through the modules that Luke created entirely and am very impressed by the level of detail across all aspects, including saving money through credit card options. It has assisted my mindset and ability to do research and find products worth testing and have already seen very good results. After just over a month, have had over 50 sales, which is astonishing for someone like me who has done very little to achieve this result. By using IG, Pinterest, Facebook and Marmalead to find keywords, I have not only improved my SEO majorly, but have also found inspiration for other designs I plan to do in the future. This course is a must-have for those wishing to start a successful career on Etsy using Printful as their supplier to achieve this. By far, worth every cent I spent on it, as I've already made the money I spent on it back completely. I appreciate greatly what you have done here Luke! You have changed my entire life! Anyone hesitating, ACT NOW! DON'T MISS OUT! This is a course made from a passionate person who loves to help other's achieve financial freedom, and it shows throughout his entire course. I look forward to his future content! Thanks heaps, Ricky

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5 star rating

What a Valuable Class!

Dan Warner

Luke's class has truly been amazing. He has been such a big help! I came into this knowing very little about Etsy, but some knowledge of print on demand wit...

Read More

Luke's class has truly been amazing. He has been such a big help! I came into this knowing very little about Etsy, but some knowledge of print on demand with my Merch by Amazon work. This has helped me get my store set up and running, and I've already started to see sales! I couldn't have asked for a better teacher, I truly feel like Luke is as excited about my success as I am! Thank you for all you've done and for this very informative course!

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5 star rating

Everything you need to get going!

Stephen Heffernan

As someone who has dabbled in ETSY over the last few years, I was excited about the possibilities that came along with the recent ETSY/Printful Integration. ...

Read More

As someone who has dabbled in ETSY over the last few years, I was excited about the possibilities that came along with the recent ETSY/Printful Integration. Luke and his course cover everything you need to know, and even though I already had some experience already selling on ETSY, I learned a ton of tips and tricks that are going to blow up my ETSY store in 2018! Don't hesitate, get this course now because ESTY is one of the biggest and best opportunities you have to make money with Print-On-Demand products!

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Course Curriculum

  • 1

    Unit 1 - Course Introduction

    • START HERE: Existing T-Shirt Sellers

    • Course Intro

    • T-Shirt Drop Shipping Infographic

  • 2

    Unit 2 - Having the right mindset

    • Why mindset is so important

    • The Time & Effort Required To Make Your Etsy Store Successful

  • 3

    Unit 3 - Questions before you get started

    • Things you might be asking yourself

  • 4

    Unit 4 - What is Etsy? Why is it the best sellers platform?

    • What is Etsy? How does it differ from other platforms?

    • IMPORTANT: Staying compliant on Etsy

    • IMPORTANT: Understanding Etsy's Handmade Policy

    • Trademark Research

    • Trademark Research Links

    • Etsy Demographics - Understanding your buyers market

    • Etsy Demographics - Understanding your buyers market

  • 5

    Unit 5 - Sell on Etsy: Creating your store

    • START HERE: Get 40 Free Etsy Listings

    • Creating Your Etsy Store

    • Example Etsy Stores to Model

    • DOWNLOAD: I Love Cats Shirt Mock Up

  • 6

    Unit 6 - Creating your Printful store

    • START HERE: Printful Sign up

    • Creating your Printful store & connecting with Etsy

    • Ordering Sample Printful Products

    • Mug Unboxing Video

    • Mug Unboxing High Quality Images

  • 7

    Unit 7 - Creating your first design - Part 1

    • Creating your first design

    • Product Research Platforms

    • Pinterest, Instagram, Facebook Research

  • 8

    Unit 7 - Creating your first design - Part 2

    • Creating your first text based design in Picmonkey

    • Creating your first mug in Printful

  • 9

    Unit 8 - Configuring your Etsy store

    • Configuring our Etsy store for higher profits

    • Production Partners & Store Currency

    • Printful Production Partner Info

    • Download: Etsy Checklist - Opening your store

  • 10

    Unit 9 - Optimising Your Etsy LIstings

    • Optimising Your First Etsy Listing

    • Creating Real Life Mock Up's with Photoshop

    • Free mug .psd file download

    • Finding High Converting Low Hanging Fruit From Trending Searches

  • 11

    CASE STUDY #1: Lachy's new Etsy Store

    • Having success with only 34 listings

  • 12

    Unit 10 - Adding Your First T-Shirt On Etsy

    • Creating Sections On Your Etsy Store

    • Featuring Items on your store

    • Adding your first t-shirt on Etsy

    • Etsy T-Shirt Product Description (Copy & Paste)

    • How to get even more sales with your Etsy t-shirt product description

    • Adding real life mocks to your listing

    • T-Shirt Mock Up Download

    • Alternative Print Partners: Printify, teelaunch and PrintAura

  • 13

    Unit 11 - Updating / Canceling orders in Etsy & Printful

    • Fixing Issues with Non-Syncing Items & Checking for Gift Items

    • Canceling an order in Etsy and Printful

  • 14

    Unit 12 - Outsourcing Design Work for increased profit

    • Outsourcing Workflow (FREE spreadsheet and Upwork Job outline)

    • Upwork.com Outsourcing Template

  • 15

    Unit 13 - Using our EPM Profit Calculator

    • ☆★☆ The EPM Calculator ☆★☆

    • ☆★☆ EPM Calculator LINK ☆★☆

    • Currency conversion code look up & Etsy Seller Fees

    • Saving even more money as an international seller

    • Understanding VAT charges when selling in the EU

    • Printful VAT Charges in detail

  • 16

    Unit 14 - Creating Promoted Listings

    • Creating Promoted Listings - Part 1

    • Creating Promoted Listings - Part 2

  • 17

    Unit 15 - Vacation Mode & Holiday Seasons

    • Vacation Mode & Dealing with Holiday Seasons Cut Off Dates

  • 18

    Unit 16 - Calendar of Events

    • T-Shirt Calendar of Events

  • 19

    Unit 17 - Creating a second Etsy store

    • Creating a second Etsy store policies

    • Opening a Second Store on Etsy

  • 20

    Unit 18 - Speaking directly with Printful

    • Speaking directly with Printful for instant help

  • 21

    Useful Resources

    • Useful Resources for your Etsy Printful Store

    • Using the Etsy iOS Android Sellers App

  • 22

    Course completion - Thank you!

    • Thank You! (Please watch!)

  • 23

    BONUS: Make money right NOW (no Etsy Store required!)

    • Become an Etsy Printful Masterclass Affiliate!

  • 24

    FAQ's from Students

    • FAQ's From Students

What is EPM? Etsy Printful Master class

The EPM is an online course that teaches you everything you need to start your own Print on Demand business with $0 up front investment. It’s a simple system to help you build a fully automated store that passively earns you income while you sleep. And best of all you can earn 150% profit margins with a high quality product that people love.

How does it work?

The course will teach you all the components to create your first Etsy store and integrate it with Printful (#1 print on demand company in US) to sell a huge variety of high quality custom printed products. I’ll teach you everything I’ve done to create a hugely successful store. 

How much time do I need to invest?

In order for your store to grow and be successful, you'll need to invest at least a few hours of time each week creating/adding new products to your store. This time and effort will continue to pay off as your store gets more and more sales.

How does it differ to other Print on Demand platforms?

The EPM system gives you full control over your product, customers and marketing. Unlike other platforms, EPM lets you set your profit margins, collect user’s emails and offer custom products based on customers’ requirements. Because of Etsy's unique store platform you’ll be able to expand your products to Pinterest, Google and Facebook for additional sales and web traffic.

How long does it take to get setup?

Following the course your store will be up and running with multiple products in a matter of hours. You can have high quality custom printed products available in a matter of a few clicks. We show you the best way to configure your store for maximum profitability.

Should I create a niche or general store?

This is a common question. I think the best answer is to have both! I personal started with a general store and seen great success by doing so. But I have since created a second store that will be focused on a smaller niche of buyers. It’s totally up to you how you start your store. The course will cover both angles. 

Should I take this course if I’m selling on other PoD platforms?

YES! If you have existing designs that are selling on platforms like Merch By Amazon, Teepublic or Shopify you are missing out on a huge opportunity by not selling on Etsy. Etsy has over 20 million eager shoppers every month that want unique custom products. Etsy has been my fastest growing selling platform ever.

What are the profit margins like?

Excellent! Because Etsy is a ‘handmade’ style platform, buyers are happy to spend more for a unique custom printed item. As a print on demand store this is great because we make more profit per sale.

What’s included in the course?

Absolutely everything you need to build a successful Etsy/Printful store with unique products that people actually want. Check out the lesson guide below for more detail.

How quickly will I start selling products once my store is setup?

The users who have followed this course have starting making profit within days of setting up their stores. Following the listing techniques in the course will help you optimise each listing for maximum visibility.

What type of products are available through this integration?

Printful has an extensive range of products available that you can sync to your Etsy store. These include:

T-shirts, long sleeve sweaters, hoodies, canvas, hats (embroidery), mugs, All over shirts, totes and bags, leggings, pillows, phone cases, sublimated socks, dresses, skirts and towels.

Do I need graphic design experience?

 Not at all. I’ll show how to create simple, 30 seconds designs that sell using web based software.

Do I need to purchase any software for this course?

 No, however we do recommend the paid version of some software to get the most flexibility when creating your designs.

Do I have to live in US to run this business?

Nope! You can run it form anywhere in the world. I’m based in Australia and it’s been smooth sailing from day 1. You can travel the world and still run this business from any location. Etsy can also pay you in a number of different currencies.

Do I need to have Shopify to make this work?

Unlike other PoD platforms, the EPM system doesn’t require Shopify to run. Which means no monthly Shopify fees and more money in your back pocket.

What are the fee’s involved in running this business?

Etsy has selling fee’s which are very minimal compared to other platforms. We have created the EPM Calculator that shows you the exact profit margins (minus all the fees) you’ll make on each product. The EPM calculator also calculates foreign exchange rates so you know what you’re making in your home currency!

 What about faulty products, returns and printing problems?

Occasionally you'll have minor problems with printed items. We'll show you the quickest and easiest way to have these resolved with priority shipping.

How do I find products that will sell?

The course goes over the best techniques to use to find popular products on a number of social networks. We'll show you some ideas you can work with to get some designs created quickly.

How do I find keywords to target for my listing?

Find keywords for your listings is extremely important. We'll show you what keyword tools to use to find the best low hanging fruit on Etsy.

How quickly do I receive payments after someone purchases one of my items on Etsy?

When you open your store for the first time, after you receive a payment through Etsy, you will receive payment 7 days later. After 90 days of selling on Etsy you'll receive payments the next business day. 

Do PayPal hold my payments if someone checks out with PayPal? (Like Shopify does?)

No. If someone checks out with Paypal, you still receive your payment the next business day. 

Do I have to pre purchase the shirt/mug/tote bag before someone purchases through Etsy?

No, you'll only be charged once an order is received through your store. (By Printful)

How do I know Printful are reliable?

Printful have 3 huge printing facilities, 2 in the US, 1 in Europe. They have sold over 2.5 million printed products and have an outstanding reputation. They also have excellent customer service.